PPC stands for Pay-Per-Click, a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO. Here’s a deeper dive into PPC and how it functions in digital marketing: […]
What is Performance Marketing? Performance marketing is a results-based approach to marketing that enables advertisers to pay only when a specific action is completed. These actions can include a completed lead, sale, booking, or another type of conversion. This model contrasts with traditional advertising, which often requires payment based on exposure or the number of […]
